MOVEMBER FOUNDATION
The StoryIn 2003, two mates from Melbourne, Australia (Travis Garone and Luke Slattery) were having a quiet beer at the Gypsy Bar in Fitzroy when their conversation turned to recurring fashion trends. The moustache, a fixture in past decades, was nowhere to be seen in recent trends. They joked about bringing it back.
The two friends decided to talk their mates into growing a Mo. Inspired by a friend’s mother who was fundraising for breast cancer, they decided to make the campaign about men’s health and prostate cancer. They designed the rules of Movember (which are still in place today) and agreed to charge ten dollars to grow a Mo. Adam Garone stepped up to help take Movember to the next level, registered a company and created a website. Justin Coghlan (JC) came on board to run the campaign interstate. |
In 2006The four co-founders established an official Australian charity, the Movember Foundation. Their cause focuses on raising awareness for prostate cancer, testicular cancer, mental health and suicide prevention, and physical inactivity.
In 2007, the Movember Foundation decided to grow the campaign internationally. Currently, the campaign is active in countries such as the Australia, New Zealand, United States, United Kingdom, and Spain. Globally, we’ve seen the growth of millions of mustaches, significant breakthroughs in scientific research, and a fundamental shift in the conversation around men’s health. With the support of millions of Mo Bros and Mo Sistas from all over the world, Movember is working towards its vision: to have an everlasting impact on the face of men’s health. |
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